The Story
From Concept to Production​
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Far, far away
on a bright and peaceful planet...
"Timbo’s Tales emerged from my volunteer experience at a children's hospital in Lausanne, Switzerland. My colleague, Taha Bawa, introduced an initiative from a pediatric hospital in Brazil, where IV bags for chemotherapy were covered with superhero symbols, instilling in the children the belief that they were receiving superpowers to heal.
Inspired, we decided to create our own superhero. This led to the conception of Timbo's Tales, where I dedicated my heart and soul to writing and illustrating this first edition.
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Timbo is a young character that every child can connect with, who encourages others to recognize their value as global citizens. Timbo is a child helping other children, reflecting real-life scenarios where children support each other.
This book's unique feature is a "T" sticker that can be applied to any item—a cup, plate, IV bag, ice pack, or water bottle—transforming its contents into a magical, healing elixir.
The sticker enhances the placebo effect, which is particularly potent in youth - thanks to their capacity to believe in magic... and most importantly themselves."
Edrea Evstad
Author & Illustrator of Timbo's Tales
It's in the
details
Every detail in the creation of this book was crafted with meticulous care and intentionality: from selecting the ink and sourcing the paper, to choosing the printing house and its methods, to the binding process and those who performed it. The treatment of everyone involved in the process was prioritized, with a constant focus on the most sustainable practices.
Eco-Friendly Design
FSC-certified paper that comes from one of the most ecological paper companies in the world, located in Northern Europe
Local
Timbo's Magical sticker, that comes with the book is printed and shipped locally to reduce our carbon footprint
Quality to stand the test of time
An offset printing technique to retain maximum amount of colour and vibrancy
Immersive Experience
From its large format to the interactive stickers, this book transcends traditional reading to offer an immersive and memorable experience
“ My son's favorite book! He even brought it to school to share it with his friends so they could feel Timbo's magic! ”
Laurent, Switzerland
Science behind it all
Harnessing the Power of the Mind:
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Placebo effects in children: 50 scientific articles published on the placebo effect found that sick children respond significantly higher to the placebo effect than adults.
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Putting the Placebo Effect to Work: A Harvard health letter that encourages using the power of mind healing, claiming that the placebo effect is a critical part of any good medical care.
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Mind over Medicine: A book dedicated to exploring how positive thoughts in the mind might create spontaneous healing in the body.
"There are many little ways to enlarge your child's world.
Love of books is the best of all."
Jacqueline Kennedy